Our Story
Born in Kigali, Beli was founded with a simple belief: that everyone deserves to wake up refreshed and ready to embrace the day.
We spent years studying sleep science, testing materials, and perfecting our craft. From the rolling hills of Rwanda to homes across Africa, we're on a mission to transform the way people sleep.
Our sheets aren't just products — they're an investment in your wellbeing. Each set is crafted with intention, using only the finest natural materials sourced responsibly from around the world.
We believe in quality over quantity, sustainability over convenience, and comfort that stands the test of time.